El viaje de Fami: transformación digital y crecimiento con 3CAD

Potenciar la eficiencia: Descubre cómo Fami y 3CAD revolucionan la venta y producción de muebles industriales.

An aerial view of a large industrial facility with multiple warehouses and solar panels on the roof.

Fami Storage Solutions es un productor global líder de mobiliario industrial y de taller de alta calidad, con una rica historia italiana que se remonta a 90 años. La empresa contrató 3CAD para facilitar las actividades cotidianas de ventas y dedicar más tiempo a centrarse en lo que mejor hacen: vender.

Fami es un líder mundial en el sector de la producción de mobiliario industrial y de taller de alta calidad, con una rica historia italiana que se remonta a 90 años. Desde su taller original ubicado bajo su hogar, han crecido hasta convertirse en un proveedor internacional con cuatro sucursales europeas y una red de socios internacionales, todos ellos atendidos desde su sede central de 140.000^m2 en Rosà (Vicenza).

Desde 2003, también han entrado en el sector de la equipación de vehículos comerciales, con el nacimiento de la marca Store Van, que sirve tanto a los pequeños artesanos, como a las grandes flotas comerciales.

Para adaptarse a las necesidades del mercado y personalizar un servicio al cliente, Luca Milani, CEO de Fami, revela el secreto de su éxito: la digitalización de su negocio. Desde el marketing hasta la producción y desde las ventas hasta los pedidos, el negocio familiar ha experimentado su fantástica evolución gracias a software de vanguardia, incluyendo la adopción del configurador de productos 3CAD.

A digital interface showing the design of a van's interior storage system.

Why change was needed

Starting with the Store Van brand in 2010, FAMI wanted to find a solution to improve their sales process, so that they were ahead of the rest of the market.

At this point, the sales rep used their technical knowledge to create bespoke plans for each customer, based on the customer’s specific needs. This created a number of challenges:

The sales team needed a lot of technical knowledge to create plans, which made recruitment harder
The sales team was crucial to the fulfillment of each offer, which slowed down production
Details were often lost between sales and production, causing errors
Customization was bespoke, making mass production harder to achieve

All of these combined to create a blocker in expanding their sales and production of custom storage for vans.

A 3D configurator interface for a workbench setup, showing various customizable components and storage options.

How change happened

To tackle these challenges, FAMI engaged with 3CAD to leverage their product configuration software. The first step involved our consultants gaining a deep understanding of FAMI's business processes from sales to production.

We then converted their product range into a flexible database, powered by intelligent parametric rules. These rules ensure sales teams can only create solutions that are feasible to produce.

The result was a unique product configurator for the Store Van brand. This tool allows sales teams to create custom storage solutions much faster, focusing on closing deals rather than processing orders and creating plans.

Production errors and reliance on sales knowledge were also eliminated. Designs created in 3CAD are directly sent to production, connecting seamlessly with ERP systems to ensure no data is lost.

This success led FAMI to adopt 3CAD across their entire business. New product launches are evaluated for configurability and use in 3CAD.

Professional wardrobes now use 3CAD, with cloud management and e-commerce integration, fostering direct customer relationships.

A key success factor was training FAMI staff to implement 3CAD for new products with minimal assistance, significantly shortening production times with accurate bills of materials.

The final project phase will see FAMI's configuration platform online, enabling real-time customer interactions, sales support, and evaluation of configuration options, stocks, and order times. Traditional communication methods are enhanced with synchronized contact points (QR codes, interactive PDFs) to boost service levels.