Schmidt Groupe

Optimización del diseño: Cómo Schmidt Groupe y 3CAD revolucionan las ventas de muebles personalizados.

A cozy living room with vibrant purple walls and a stylish bookcase filled with books and decorative items.

Con una relación de más de 10 años, Schmidt Groupe es quizás uno de nuestros clientes más grandes y de mayor trayectoria.

Sus marcas Schmidt y Cuisinella son populares en todo el mundo, vendiendo muebles de cocina hermosos hechos a medida y de gama alta, así como muebles de salón y armarios.

A medida que el grupo se promociona a sí mismo con su oferta hecha a medida, una herramienta de configuración 3D es crucial para agilizar el proceso de venta a producción y ayudar a los comerciales a vender. 3CAD se incorporó en 2010 para generar datos de producción y diseño, agilizar el proceso de venta a producción y validar los pedidos gráficamente.

Como con todos los clientes de 3CAD, la nuestra es una colaboración verdaderamente colaborativa, en la que adaptamos la oferta de 3CAD a las necesidades individuales de Schmidt Groupe.

Spacious walk-in closet with multiple shelves for organized storage.

Intuitive and easy to use

3CAD is intuitive and offers visual consistency, meaning there is much less room for error as BOMs (Bill of Materials) can be easily checked. Plus, it is easy to cross-reference product codes to ensure there are no discrepancies.

Improved sales

Because 3CAD is responsive and so easy to use, with its simple drag-and-drop functionality, salespeople are able to design faster and more confidently, and in real-time with the customer present. It’s also vital for consumers to be able to visualise the final product in photorealistic 3D as this visualisation makes it a much easier sell. After a design is agreed upon, a quote is automatically generated, allowing the salesperson to seal the deal.

Currently, 80% of simple wardrobe sales are generated on 3CAD for both Cuisinella and Schmidt brands.

Bedroom with bed, bookshelf, and closet.

Collaboration and bespoke service

Working closely with Schmidt Groupe, 3CAD has customised software specifically for configuring Schmidt and Cuisinella brand wardrobes, developing a new cloud-based solution. This tool has been welcomed by retailers who saw significant sales increases, although these were hampered slightly by the COVID-19 pandemic. Schmidt Groupe has also seen its automatic validation order rate accelerate since this customised tool was implemented.

This demonstrates a typical evolutionary relationship with 3CAD, which will improve over time the more we get to know the brand, and business model. Starting from a “3CAD Pro” software, the total customization and continuous use of the platform gave great results and pushed the company to add the “3CAD Next” (cloud-based), maintaining both of the solutions.

Three individuals sitting at a table, focused on a laptop screen.

Customer service

The heart of Schmidt Groupe’s ethos lies in always putting the customer front and centre, and 3CAD makes it easy for the company’s retailers to do this – quickly generating, and automatically validating orders so sales people can focus on the customer rather than the sales process.

La solución del software 3CAD nos permite marcar una verdadera diferencia. Han sido necesarias muchas discusiones sobre el uso y la practicidad para desarrollar un ajuste perfecto. Esta es una verdadera colaboración, una colaboración en la construcción. La solución 3CAD fue personalizada y adaptada para el grupo como parte de la colaboración entre DAU y Schmidt Groupe."

Philippe Kaempf, Director de TI del Centro de Competencia en Configuración

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