Unreal Designs & Cabinetry secures stronger sales with Design Flex

Design Flex brings time savings of 75-80% and helps Unreal Designs & Cabinetry achieve a 90% closing rate.

At a glance

Founded in 2023 by Bill Treloar, who has been designing kitchens for over 20 years, Unreal Designs & Cabinetry has rapidly built a loyal client base and achieved a 90% close rate over its first years in business, powered by Design Flex.

Based in Connecticut, where its 4,000sq ft showroom and warehouse is based, Unreal Designs & Cabinetry has built up a growing client list of homeowners, contractors, builders and architects who relish the fast, accurate and professional design service that the business provides.

Having worked with Cyncly’s software for over 20 years, during which time he has trained nearly 100 fellow designers on how to use it, Bill appreciated the power that Design Flex has as a design and sales tool. So, when he came to setting up his own business, which opened in March 2023, Bill didn’t hesitate to contact Cyncly.

“I almost got a little emotional buying the Cyncly software for myself. It was a really big feeling. I wouldn’t use any other software.”

— Bill Treloar, owner, Unreal Designs & Cabinetry

Company profile

Industry: Kitchen design
Location: Northford, Connecticut
Founded: 2023
Specialization: Primarily kitchen design, plus bathrooms, dressing rooms, laundry rooms, media rooms
Market reach: Homeowners, contractors, builders and architects

Why change was needed

Although Bill Treloar had over 20 years’ experience designing kitchens, he had always worked for other companies. So, when he branched out on his own and opened Unreal Designs & Cabinetry three years ago, he knew that he would need to invest in the best software to get his business off to the strongest possible start.

Bill required software that could help him:

Design an engaging showroom that would help to attract clients.
Easily update showroom displays.
Create quick, accurate photorealistic designs within minutes in front of clients.
Compile fast, professional design presentations for clients complete with lifelike visuals.
Close sales quickly.

“I designed the entire showroom using Cyncly."

"The first thing that I designed was a lounge area with an 85-inch TV and a bar. So, my clients sit on the couch, and I give them a whole presentation on the big screen and that helps me close my deals 90% of the time.”

How change happened

Design Flex helped Unreal Designs & Cabinetry create a beautiful showroom where Bill can bring his designs to life with photorealistic renderings. Here, Bill can work fast to create accurate, lifelike designs with clients in a matter of minutes, which has been essential for achieving a high sales rate and growing the business.

Key features that drove success:

Extensive manufacturer catalogs: Instant access to the industry’s most extensive manufacturer catalogues gives clients more choice and enhances relationships with preferred suppliers.

“The vendors that I love are all within Design Flex.”

Advanced Cloud capabilities: Up-to-date product information and pricing ensures clients are provided with accurate designs, reducing the chance for errors.

“I’m a lot more reassured that the project is going to go smoothly using Cyncly.”

Immersive design experience: 360° Panoramic Views exceed client expectations and help them to create an emotional connection to their space.

“It has definitely helped me get those jobs over the line because sending people a picture is one thing, but the panoramic views make you feel like you’re physically in the space. You can move around and it really helps people visualize how things will look.”

Better collaboration with customers: Creating designs in front of clients is seamless thanks to the easy-to-use interface, which makes it quick to create and update designs in real time.

“I love to design in person so I can ask clients for their thoughts on how things look during the process. Design Flex is very streamlined and the interface is excellent."

"When customers bring a dealer their measurements, they don’t want to wait 2-3 hours for a design. Clients bring me their diagrams and within 30 minutes, the whole design is done and I’m taking a deposit. And my designs are detailed. I put in all the bells and whistles to create the client’s dream kitchen."

What change delivered

Using Design Flex from day one has helped Unreal Designs & Cabinetry achieve a near perfect close rate, take on more projects, grow the design team and prepare for future growth.

90% close rate: 9 out of 10 client meetings lead to a sale.
Time savings of 75-80%: Designs are created much faster with Design Flex, which frees up more time to take on additional projects.
Enhanced creative process: Tools that speed up and enhance the design process help nurture creativity.
Quicker sales: Accurate, lifelike visuals help clients better visualise their new space, which speeds up the sales process while growing customer trust and satisfaction.
Prepared for future growth: Design Flex makes it easy to onboard new designers and confidently take on additional projects.

“Design Flex definitely helps me close sales. I don’t think I’d be able to run my business without Cyncly.”

Bright and modern kitchen design created using Design Live by Justine Marie Designs. Features a white island countertop, stainless steel refrigerator, and gray tile backsplash with natural light streaming in through the window.

Before using Design Flex to place orders, we would spend around 30 minutes to an hour manually entering cabinet orders. Now, we spend under 15 minutes inputting orders and can better focus our time and energy on designing more projects and doing what we love most."

Justine Marie, owner

Explore more case studies